The brand “Ukraine” will cost $68 billion


According to calculations of the Ukrainian Institute of the future economic growth of 8-10% annually, you need to attract $ 20 billion investment. Photo: Express – online

In 2017, the value of the brand “Ukraine” has reached the level of 2011 and is $68 billion.

Citing data from the consulting company Brand Finance, reported Olga Khomenko economic expert of the Ukrainian Institute of the future.

In 2016, the brand “Ukraine” was worth $56 billion.

The most expensive brands among the world countries were the USA ($21 trillion), China ($10,2 trillion), Germany ($4 trillion), Japan ($3.4 trillion), UK ($3.1 trillion)

In 2017, most expensive brand was the American online retailer Amazon.

According to calculations of the Ukrainian Institute of the future economic growth of 8-10% annually, you need to attract $20 billion investment.

One of the key indices of the ratings is investment environment. With the fall of inflow of foreign direct investment decreases the value of the brand.

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